Why you need a Business Portrait

A strong & striking business portrait can do wonders for you & your employees , your business and possibly future business.

I believe business portraits are an essential tool for connecting you with your potential and existing customers. Ask yourself this, when browsing the web for a product or service, how does your gut feeling behave when you come across ‘the face’ behind a business. I believe there is an immediate personal connection. Thoughts like ‘do they look professional?’, ‘do they look trustworthy?’, ‘do they look like they could do the job I want them to do?’ all run through your mind. Assuming the product or service integrity is there, I will nearly always go with the company that seems to have REAL people working there, people that I feel I can trust. With the current economic situation trust has never been a more significant factor in choosing how to spend our money.

It doesn’t matter whether you’re working in a large multi-national, a medium sized company, a small business or starting out as a sole trader, having a decent business portrait of yourself can make a big difference when it comes to giving your business a personality and point of difference. Your business portrait might appear on the website, in company literature, in the press, on a business card or other promotional material. Everyone can have a business portrait, from board level through to business start ups & freelancers in all genres of business. Relaxing a little doesn’t mean you’re going to look unprofessional, it may actually give your customers the confidence they’re looking for to put business your way.